Enterrons une bonne fois pour toute le terme « Social Media »
« We are using the term « social media » and its younger sibling, « earned media, » probably because it is our way to hang on to our old ideas about traditional media. Social media is basically the ability to self-express and connect many to many — something many of us did on BBS boards with 14.4k modems. But in marketing and communications we actually use « social media » to show that we still « reach » our consumers even when they’re on the web, and sometimes, we don’t even have to pay for it! At least not as much as we pay on TV. »
Dans le même genre :
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