Converse propose aux fans de vendre leurs modèles créés sur Create. C'est ça le social shopping bon dieu.

Converse | Made By… rubbishcorp®

A while back I got to thinking about how rubbish is was that companies were doing ‘social shopping’ by basically dropping a shop onto Facebook. The large majority of these stores seemed to be totally missing the point (and potential) of ‘social shopping’ by not really engaging fans as a possible sales channel for product/s.
Converse has some 40,000,000+ Facebook fans, the majority of which feel very passionate about their brand. They also have an awesome product in Create – with which anyone …

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